You already know the InsightsTalks as a part of the InsightsArena: different experts give valueable insights regarding exciting retail topics and useful tips for your business. Unfortunately Insights-X cannot take place in Nuremberg this year, but you still have the chance to take advantage of this service, as the InsightsTalks are going to be held online.
- When? During the Online Live Event from 14. to 16 October
- What? Presentation about current topics
- What About? The focus will be on crisis management in the retail trade, digitalisation, and sustainability
- How? Free of charge and offered both in German and English
We are looking forward to introducing the first topics and speakers to you today:
Successful crisis management
The Covid-19 pandemic has fundamentally changed the way many people live as well as their consumer behaviour. This development has far-reaching consequences for both trade and industry. In his presentation, Richard Gottlieb, CEO of American consultancy Global Toy Experts, will discuss future developments in the consumer goods market, whilst also shedding light on changes that need to be made.
Digital point of sale
Digitalisation offers specialist and independent retailers a plethora of new opportunities at the point of sale, not only for targeting customers but also for shaping the buying process. In her role as head of Mittelstand 4.0-Kompetenzzentrum (SME 4.0 Competence Centre) at German market research institute IFH Köln, Judith Hellhake is an expert in the implementation of digital technologies at SMEs. In her presentation, she will look at which digital medium fits which company and the aspects decision makers need to consider when incorporating digital solutions within existing business structures.
Sustainable consumers
The topic of sustainability concerns all industries. More and more customers are showing an interest in environmentally sound products. Lara Baschour and Lukas Burs have discovered what makes sustainable consumers tick. The two experts work together in Consumer Analytics at M Science, the central research unit of Group M. In their talk, they will paint a picture of this new target group whilst explaining how sustainability can be incorporated in everyday life and how consumers feel about “green advertising”.
Other speakers and talks relating to the three main topics will be announced from September at www.insights-x.com.