Showcasing art supplies online - Here’s how to get it right Streaming has become more and more of a trend in recent years. The PBS industry can also benefit from this. read more 06/29/2022 | Tips for retailers
Meet our partners: Soennecken eG Soennecken eG, a cooperative of retailers, is partner to Insights-X 2022. In this interview, Margit Becker tells us how the cooperative aims to… read more 06/24/2022 | Interview
How ergonomics succeed at the workplace Both employers and employees benefit from an ergonomic workplace. But what needs to be considered for this? read more 06/15/2022 | Industry insights
“Our employees have ink in their blood” – an interview with edding When your brand name takes on such a life of its own that it becomes the de facto umbrella term for an entire product group, you can’t have done much… read more 06/08/2022 | Interview
SEA 101: a simple introduction to search engine advertising - Learn what it is, how it works and the benefits People welcome helpful offerings when looking for information. Search engine advertising is the key – an introduction to SEA and Google Ads. read more 06/01/2022 | Tips for retailers
Beautiful writing as an experience People’s enthusiasm for handlettering is often shared via social media sites or in workshops. Graphic designer Moira Schweiger also uses Instagram for… read more 05/25/2022 | Industry insights
The FSC® trademark: a selling point for paper goods The FSC label stands for paper products from sustainable forestry. What companies should look out for when advertising with the FSC logo. read more 05/12/2022 | Industry insights
Industry REPORT Paper, Office Supplies and Stationery 2022 The pandemic hit the German market for paper, office supplies and stationery hard. In the two years of coronavirus, 2020 and 2021, sales slumped by a… read more 05/04/2022 | Industry insights
Paper in the office: four green alternatives - An overview of virgin pulp paper, recycled paper and paper alternatives Germany ranks fourth1 on the list of the world’s biggest consumers of paper, right behind China, USA, and Japan. The use of paper in the office also… read more 04/27/2022 | Tips for manufacturer
5 e-commerce platforms at a glance - Creating your own modular online shop More and more consumers are choosing the option to buy online instead of running from one store to another. read more 04/20/2022 | Tips for retailers
How to turn shopping into a moment of happiness - A guide to making customers happy The pandemic has accelerated a change in shopping behaviour. Now it’s not only the younger target group, the digital natives, who appreciate the… read more 04/13/2022 | Tips for retailers
What’s in store for the stationery sector? – An interview with Sonja Koschel and Eva Barth-Gillhaus The pandemic has resulted in a €2bn sales slump on the German market for paper, office supplies and stationery. But retail life goes on! read more 04/06/2022 | Interview
5 SEO trends in 2022 - All you need to know about search engine optimisation People who run online shops know how important a good placement in the Google ranking is. But how does that work? read more 03/30/2022 | Tips for retailers
Pentel stands for quality stationery from Japan - An interview with Michael Scholz Pentel is a manufacturer of stationery products for writing, drawing, marking, correcting, and archiving read more 03/24/2022 | Interview
The green way to write! Eco-friendly writing utensils and accessories Anyone for whom the issue of sustainability is writ large because it means a lot to them will also ask themselves how they can write sustainably using… read more 03/16/2022 | Tips for manufacturer