Colour your business Colour impacts the feel-good factor and buying behaviour of consumers. They guide us much more than we would think. There are colours that attract us… 08/08/2018 | Tips for retailers
Discover the trade fair city of Nuremberg anew When Insights-X closes its doors in the evening, the gates of Nuremberg open, inviting you to explore the beautiful city. And if you think you already… 08/01/2018 | News from the expo
3 questions to…Sjoerd van Dijk BLOOM your message is a company of three friends and produces growing and sustainable products that should give people a smile! We talked to Sjoerd… 07/18/2018 | Interview
Shopping experience: guided discovery A customer enters a store looking for a tour of discovery. The retailer has the power to guide where this subconscious treasure hunt leads. After all,… 07/11/2018 | Tips for retailers
3 questions to... Teja Engel Teja Engel is the founder and managing director of Nostalgic-Art, a Berlin-based company with a diverse range of gift items with popular retro style.… 07/04/2018 | Interview
How to get customers to your stand Why do companies take part in trade shows? To do business in the end. This requires customers, both old and new. 06/26/2018 | Tips for manufacturer
The Long Night of Writing Perhaps you have already made plans for your next vacation and are looking for a creative way to capture the memories? The second Long Night of… 06/19/2018 | Industry insights
10 things that make your business succeed at trade fairs By booking to take part in a fair, many companies lay the foundation for a promising sales and marketing measure. So that their participation in the… 06/13/2018 | Tips for manufacturer
Store design: how clever use of space and clear layouts encourage customers to linger Why does a food market, with its many sights and smells, generate a stronger response in us than a dreary store with all the charm of a drab… 06/06/2018 | Tips for retailers
Back-to-school – some last-minute tips The month of August at the latest sees the stationery sector enjoying probably its highest turnover time of the year. From specialist retailers to… 05/30/2018 | Tips for retailers
National Ballpoint Pen Day on 10 June Pencils need constant sharpening and it can be difficult to avoid smudges with fountain pens. The invention of the ballpoint pen solved our dilemmas… 05/16/2018 | Industry insights
The entrance: How to truly welcome customers To welcome customers means to give them a reception, rather than a rejection. Retail Designer Stefan Suchanek knows how specialist retailers can… 05/09/2018 | Tips for retailers
3 questions to … Eva Störrlein The success story of uni-ball rollerball pens began in 1887 when Uni Mitsubishi Pencil Company was founded in Japan. The uni-ball eye rollerball pen,… 05/04/2018 | Interview
ServicePartners for your perfect trade fair presence The atmosphere at the stand is a decisive criterion when it comes to creating a positive experience that will stay in the minds of customers and… 09/07/2017 | Tips for manufacturer
ServicePartners for the supply of power and water A stand at a trade is used not only as a showroom for selected product ranges and new products. Often, the stand staff receive trade visitors like… 08/17/2017 | Tips for manufacturer
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