3 questions to... Stefan Klingberg Every year, the same old homework diary. Even as far back as 1990, Stefan Klingberg and Andy Reiter, who were attending school at the time, were bored… 09/12/2018 | Interview
Revitalising your shop on a shoestring A few years ago, there was a rule of thumb that stated that you should give your customers and yourself a renovation about every seven years so as to… 09/05/2018 | Tips for retailers
10 things you should do as a trade visitor at a fair Are you going to a fair as a trade visitor and want to get the most out of your visit? We have put together a few tips for you. 08/29/2018 | Tips for retailers
Rocking business with blogs For years, more and more people have been getting in on the trend of writing about all kinds of things in blogs, giving others an insight into their… 08/22/2018 | Industry insights
PR for stationery retailers: hit the headlines! If you believe the saying from Hollywood, then even bad publicity is better than no publicity. In actual fact, however, just a handful of the smaller… 08/15/2018 | Tips for retailers
Colour your business Colour impacts the feel-good factor and buying behaviour of consumers. They guide us much more than we would think. There are colours that attract us… 08/08/2018 | Tips for retailers
Discover the trade fair city of Nuremberg anew When Insights-X closes its doors in the evening, the gates of Nuremberg open, inviting you to explore the beautiful city. And if you think you already… 08/01/2018 | News from the expo
3 questions to…Sjoerd van Dijk BLOOM your message is a company of three friends and produces growing and sustainable products that should give people a smile! We talked to Sjoerd… 07/18/2018 | Interview
Shopping experience: guided discovery A customer enters a store looking for a tour of discovery. The retailer has the power to guide where this subconscious treasure hunt leads. After all,… 07/11/2018 | Tips for retailers
3 questions to... Teja Engel Teja Engel is the founder and managing director of Nostalgic-Art, a Berlin-based company with a diverse range of gift items with popular retro style.… 07/04/2018 | Interview
How to get customers to your stand Why do companies take part in trade shows? To do business in the end. This requires customers, both old and new. 06/26/2018 | Tips for manufacturer
The Long Night of Writing Perhaps you have already made plans for your next vacation and are looking for a creative way to capture the memories? The second Long Night of… 06/19/2018 | Industry insights
10 things that make your business succeed at trade fairs By booking to take part in a fair, many companies lay the foundation for a promising sales and marketing measure. So that their participation in the… 06/13/2018 | Tips for manufacturer
Store design: how clever use of space and clear layouts encourage customers to linger Why does a food market, with its many sights and smells, generate a stronger response in us than a dreary store with all the charm of a drab… 06/06/2018 | Tips for retailers
Back-to-school – some last-minute tips The month of August at the latest sees the stationery sector enjoying probably its highest turnover time of the year. From specialist retailers to… 05/30/2018 | Tips for retailers
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