Retail promotion series: Choosing greeting cards, committing customers We use greeting cards to show our appreciation for our loved ones. When we find a funny card in a shop, we're often on our way to the postbox to share… 08/12/2019 | Tips for retailers
Meet our Partners: Writing Instruments Manufacturer’s Organisation (WIMO) Writing Instruments Manufacturer’s Organisation (WIMO) is the association for the Indian stationery industry. In an interview with Rajesh Khubilal… 08/07/2019 | Interview
Design Thinking – strategic methodology rather than just a makeover It's an well-known problem: To make a product better, a new colour ist not enough. The strategic and methodological process of Design Thinking goes… 07/31/2019 | Tips for manufacturer
WhatsApp in customer communications Traders can use WhatsApp to catapult their customer communications into real time without sending out newsletters. Tips on the use of the instant… 07/25/2019 | Tips for retailers
Join-in activity in the Atelier with Schnaud "Learn drawing with the drawing set from Schnaud" is the name of one hands-on-activity at the InsightsArena. Schnaud GbR is a young company that wants… 07/23/2019 | Interview
Charm your customers at Christmas with visual merchandising The run-up to Christmas, a particularly busy period for brick-and-mortar retailers, is approaching fast and the year’s main occasion for in-store… 07/15/2019 | Tips for retailers
Meet our partners: EK/servicegroup Insights-X works closely with the industry, including associations such as EK/servicegroup. Susanne Heiduczek revealed more about the retailer… 07/10/2019 | Interview
Inside views of Nuremberg during Insights-X Complete your visit to Insights-X with an excursion to the historical old town of Nuremberg. It is worth a trip at any time of day or night. 07/08/2019 | News from the expo
Generation Z study – a challenge for retailers Generation Z poses new challenges for retailers. The OC&C study presents the preferences and characteristics of consumers born after 1998. 07/03/2019 | Industry insights
Meet our partners: Prisma Fachhandels AG In this interview Michael Purper Chairman of Prisma Fachhandels AG tells us about the advantages the association offers retailers . 07/01/2019 | Interview
Meet our Partners: Association For Creative Industries UK (AFCI.UK) Craig De Souza is the Executive Director of the Association For Creative Industries UK (AFCI), an Insights-X cooperation partner. 07/01/2019 | Interview
Perfect expo visitor marketing Customer invitations should be the number one priority when preparing for an expo. In the Visitor Marketing tutorial, exhibitors can find out how to… 06/26/2019 | Tips for manufacturer
Five expo tips for exhibiting start-ups Start-ups have the opportunity to promote themselves at expos. Therefore, it is worth using the customer invitation and marketing services offered by… 06/24/2019 | Tips for manufacturer
The perfect trade fair preparation The Spielwarenmesse eG’s own trade fair team makes a perfect expo preparation easy for Insights-X exhibitors: In only 10 minutes, the tutorial will… 06/21/2019 | Tips for manufacturer
#Inspiration doubles your chances of meeting retailers Exhibitors that take part in the #Inspiration special area will benefit from a secondary placement at Insights-X 2019. Details of the… 06/18/2019 | Tips for manufacturer
