Locally unbeatable online – how your store can be found more easily on Google, Facebook and Co. 09/15/2022 | Novelties, Tips for retailers, Industry insightsOnline retail is growing steadily. How can retailers now increase their visibility to be successful online? Read more
Zero waste – in shopfitting and product presentation 08/03/2022 | Tips for retailersOur global overconsumption of energy and resources is a known issue. It’s reflected in the fact that, for example, Earth Overshoot Day 2022 for... Read more
SEA 101: booking options, costs and goals 07/15/2022 | Tips for retailersSEA stands for search engine advertising, and that is precisely what it is. This includes, for example, text displays in search engine results and... Read more
From a shop to a DIY hangout: encourage customer creativity 07/07/2022 | Tips for retailersRetailers who turn their shop from an anonymous salesroom into a creative meeting point are rewarded with loyal customers who get to experience... Read more
Showcasing art supplies online - Here’s how to get it right 06/29/2022 | Tips for retailersStreaming has become more and more of a trend in recent years. The PBS industry can also benefit from this. Read more
SEA 101: a simple introduction to search engine advertising - Learn what it is, how it works and the benefits 06/01/2022 | Tips for retailersPeople welcome helpful offerings when looking for information. Search engine advertising is the key – an introduction to SEA and Google Ads. Read more
5 e-commerce platforms at a glance - Creating your own modular online shop 04/20/2022 | Tips for retailersMore and more consumers are choosing the option to buy online instead of running from one store to another. Read more
How to turn shopping into a moment of happiness - A guide to making customers happy 04/13/2022 | Tips for retailersThe pandemic has accelerated a change in shopping behaviour. Now it’s not only the younger target group, the digital natives, who appreciate the... Read more
5 SEO trends in 2022 - All you need to know about search engine optimisation 03/30/2022 | Tips for retailersPeople who run online shops know how important a good placement in the Google ranking is. But how does that work? Read more
News from the world of pens 03/04/2022 | Tips for retailersWriting instruments let us express our personality through our handwriting. The latest trends in ergonomics, anti-microbial surfaces, and upcycling. Read more
Visibility at a click: Google My Business for retailers 02/17/2022 | Tips for retailersVisibility in Google Search yields potential customer contacts. Google My Business helps local retailers stick out from the competition in Google... Read more
Creative trends for the 2022 Christmas season 02/10/2022 | Tips for retailersGabriela Kaiser, owner of TRENDagentur, encourages retailers to order creative products in very good time for the 2022 Christmas season to avoid... Read more
How to turn a message into a PR story - Part 2 02/03/2022 | Tips for retailersPublic relations means placing good stories with appealing hangers-on. The rest is cultivating relationships with journalists, bloggers, influencers... Read more
Environmentally friendly ways of working in the office and from your own home - The new normal goes green 01/26/2022 | Tips for retailersThe pandemic has decided the rhythm of our lives for almost two years now. Like a catalyst, it set changes in motion and fuelled those that were... Read more
This is how press relations work in retail - Part 1 01/19/2022 | Tips for retailersYou have a new product range and would like to tell the whole world about it? You've put a lot of dedication and heart and soul into making your shop... Read more
