Emotive customer contact through all channels 04/21/2021 | Tips for retailersThe classic repeat customer is extinct. No virus is to blame for it, though, just the wide-ranging possibilities of the World Wide Web. Consumers hop... Read more
With Social Media through the pandemic - Interview with Alexandra Batsch, ONLINE 04/12/2021 | InterviewONLINE Schreibgeräte is one of the leading manufacturers of pens and accessories for school, office and leisure purposes. In our interview with... Read more
Live events in times of Covid-19: night at the stationery store 04/08/2021 | Tips for retailersIn times of Covid-19, live events and customer events in the store are difficult to plan. But just now is the perfect time to wow customers with... Read more
Summertime – how to bring a breath of summer into your shop 04/06/2021 | Tips for retailersWhether it’s a matter of a cheerful, colourful garden party, a beach house look or a touch of Caribbean flair…everyone has a different idea of what... Read more
Instagram shop for businesses: How retailers can generate more revenue 03/31/2021 | Tips for retailersSee > find interesting > buy. The Instagram shop combines three decisive steps in online shopping more seamlessly than most other social platforms.... Read more
Selling in times of COVID 03/24/2021 | Tips for retailersThe lockdown due to Covid-19 has driven many retailers to despair. Our guest author and sales coach Jörg Winter shares his motivation and anticipation... Read more
Cradle to cradle – guiding principle for the circular economy 03/17/2021 | Tips for retailersThe weaknesses in our economy have become clearer than ever during the pandemic: while Europeans are more aware of the environmental problems caused... Read more
5 tips for a healthy back at the point of sale 03/10/2021 | Tips for retailersWhile the general workplace problem is that people spend too much of their working day sitting down, the exact opposite is true for jobs at the point... Read more
Sustainable paper products at Insights-X - Interview with Stephan Gutowski, envoPAP 03/08/2021 | InterviewStephan Gutwoski, Managing Director at the british company envoPAP, tells us more about sustainable products in the paper and packaging sector. Read more
Using display windows to build customer loyalty: tap into tradition 03/03/2021 | Tips for retailersThe COVID-19 pandemic has turned much of daily life on its head and none of us know how long this situation will last. We have had to let go of the... Read more
Pinterest for companies: How retailers can benefit from the photo platform 02/24/2021 | Tips for retailersWhen it comes to social commerce, Pinterest is a channel that is often overlooked by retailers. Wrongfully so, as the following analysis shows. Read more
Coronavirus protection products made by paper, office and stationery product manufacturers 02/17/2021 | Industry insightsManufacturers in the stationery industry are reacting creatively to the ongoing COVID-19 pandemic. This is by no means just a matter of face masks,... Read more
Active breaks: 10 activity games for the classroom or home schooling 02/10/2021 | Industry insightsThese ten games help to make breaks (more) active, whether in school or while tackling home schooling or mountains of homework. Stationery retailers... Read more
Hand lettering goes digital 02/08/2021 | Tips for retailersHand lettering is a trend that has become firmly established among young and old alike. While some enthusiasts love to spread their various pens,... Read more
Take a stroll through the Ginza Itoya Flagship Store in Japan 02/03/2021 | Industry insightsThe Ginza Itoya flagship store has been well-known for presenting high-end stationery ever since ITO-YA LTD was founded by Katsutaro Ito in June of... Read more
