How to follow up on point-of-sale campaigns
The end of one campaign heralds the start of the next. By bearing this in mind, retailers can perfect their events and minimise their outlay.... Read more
The end of one campaign heralds the start of the next. By bearing this in mind, retailers can perfect their events and minimise their outlay.... Read more
These days, business is all about grabbing people's attention. Only companies that are successful in attracting customers' attention can successfully... Read more
Every day in October, thousands of artists, illustrators and amateur drawers all around the world will make a sketch. Artist Jake Parker came up with... Read more
Paris – Warsaw – Tokyo – Istanbul – Porto. The Insights-X team has been jetting around the globe to promote the paper, office supplies and stationery... Read more
Torsten Jahn loves the area of tension between tradition and modernity, towards which he is steering the Pelikan Group. He likes to initiate strategic... Read more
How we may shop in the future? Le Bon Marché Rive Gauche provides future shopping insights with its “Geek mais chic” exhibition running until 22 April... Read more
Despite a large variety of ongoing sales campaigns, only few inspire a spirited sales pitch. More often than not, it is the small things that make the... Read more
The expo team is “on tour” from March to May, promoting Insights-X in Nuremberg from 9 to 12 October 2019. This involves personally presenting the... Read more
Artists create very special customer experiences. As is the case with lightning sketcher Dao Ngoc Mai, who uses her doodle drawings to lovingly create... Read more
A full house and ringing tills – that’s what all retailers want when they plan a point-of-sale promotion or activity. It’s hard to beat the buzz you... Read more
Charles Nusse has been in the stationery business for over 20 years, and never tires of the feel of a handsome pen or a crisp notebook. The Managing... Read more
Companies need customers and to get their products known. At Insights-X, companies in the paper, office supplies and stationery industries can cover... Read more
If you actually experience products live in action, then you'll be itching to try them out yourself. And anyone who is bursting with inspiration and a... Read more
The point of sale is a retailer’s platform. As the “event nature” of our lives increases, customers also appreciate dramatic highlights when shopping.... Read more
The Insights-X team attended the 70th Spielwarenmesse in person! With their own information booth, the Insight-X representatives informed interested... Read more