Customer centricity – more than just a marketing matter
Customer centricity means that manufacturers and retailers develop their products, services or brand experience across channels with a focus on the... Read more
Customer centricity means that manufacturers and retailers develop their products, services or brand experience across channels with a focus on the... Read more
Every customer is different. Some enjoy a leisurely stroll without being approached, while others know what they want - and can be quite displeased if... Read more
At trade fairs companies present themselves to the specialists. In addition to new products and trends, you can also meet a lot of experts from all... Read more
Following up and monitoring success are two key aspects of an expo participation. Both are essential to getting the best possible benefit out of a... Read more
Andreas Auer is Chairman of the Federal Association for the Paper Goods and Toy Trade in the Austrian Economic Chambers (WKO) and explains the... Read more
Shopping, shopping, shopping – surprising your customer with an emotional shopping experience calls for exciting merchandise. First of all: go... Read more
Our popular voucher booklet for Insights-X is available again and it represents yet another effective way that exhibitors can use to advertise their... Read more
At the InsightsTalks, experts open up new perspectives for specialist retailers. Programme preview of Insights-X, the trade fair for stationery and... Read more
We use greeting cards to show our appreciation for our loved ones. When we find a funny card in a shop, we're often on our way to the postbox to share... Read more
Writing Instruments Manufacturer’s Organisation (WIMO) is the association for the Indian stationery industry. In an interview with Rajesh Khubilal... Read more
It's an well-known problem: To make a product better, a new colour ist not enough. The strategic and methodological process of Design Thinking goes... Read more
Traders can use WhatsApp to catapult their customer communications into real time without sending out newsletters. Tips on the use of the instant... Read more
"Learn drawing with the drawing set from Schnaud" is the name of one hands-on-activity at the InsightsArena. Schnaud GbR is a young company that wants... Read more
The run-up to Christmas, a particularly busy period for brick-and-mortar retailers, is approaching fast and the year’s main occasion for in-store... Read more
Insights-X works closely with the industry, including associations such as EK/servicegroup. Susanne Heiduczek revealed more about the retailer... Read more