10,000 Instagram followers: the winning formula of stationery businesses 07/28/2021 | Tips for retailersIt is not that difficult to build a successful Instagram channel. The right strategy allows businesses to grow organically while uniting thousands of... Read more
Instagram marketing basics 07/21/2021 | Tips for retailersHaving an Instagram channel is one thing – growing your following with a successful marketing strategy is another. These Instagram marketing basics... Read more
The new sales consciousness – rediscovering shops 07/14/2021 | Tips for retailersSummer brings fresh energy and good moods. People want to get back out to visit their favourite cafés and wander round the town. The coronavirus... Read more
Let your customers know directly what’s new in your business – create your own newsletter 07/08/2021 | Tips for retailersHow perfect would it be if you could inform your customers in advance about the arrival of new goods or a change to your range? Imagine being able to... Read more
The best way to present your products online 07/01/2021 | Tips for retailersNowadays, it’s hard to imagine life without the presence of online shops. Particularly in these strange times they are proving to be a good... Read more
Sustainable material for playful learning 06/23/2021 | Tips for retailersAfter a year and a half of alternate school attendance or home schooling, an increasing number of classes are being held face-to-face in classrooms... Read more
Ergonomically designed: easing the strain of work 06/17/2021 | Industry insightsPens, office supplies or tools that sit snugly in your hand increase your working pleasure. This also applies to office chairs that are easy on the... Read more
With innovative products back at the Insights-X – Interview with D.K.T. 06/15/2021 | InterviewD.K.T. is a backpack and stationery manufacturer from Portugal with customers from all over the world. From small fashion stores to wholesalers,... Read more
The importance of licensing properties 06/10/2021 | Industry insightsLicensed intellectual property has seen significant gains throughout the global pandemic. As consumers have had to cope with shelter in place... Read more
Facebook Shop for businesses: tips for your digital shop window 06/08/2021 | Tips for retailersWith a Facebook Shop, retailers do not only have a new sales channel. They can also use it to reach their customers online and increase their sales... Read more
The joy of gifting 06/02/2021 | Tips for retailersGiving a gift is pure joy. Especially if one happened to come across something small and quaint without pondering about it or looking for it for too... Read more
Strengthen customer loyalty with digital events 05/26/2021 | Tips for retailersWith curfews and restrictions on contact and travel, many planned events have been moved into the digital realm. The change of circumstances, however,... Read more
Paths to your own online shop 05/20/2021 | Tips for retailersOne’s own online shop? In the paper and stationery sector, certain businesses – especially small and medium-sized retailers – do not have one. But web... Read more
Industry boom through Corona - Interview with Anouk Pauwels, Red Robin Design 05/12/2021 | InterviewRed Robin Design is still very fresh in the stationery and bag industry. Nevertheless, the company from Belgium has already managed to secure... Read more
Special Award Ergonomics winner 2020 - Interview with Frank Herold, Hama GmbH & Co KG 05/11/2021 | InterviewThe Special Award Ergonomics has now gone into the second round. Together with the renowned German institute of health and ergonomics (IGR), the... Read more
