3 questions to… Martina Heiland

Martina Heiland is a graduate in Communications Sciences. After 15 years’ professional experience in corporate communications in various industries, she has been responsible for internal and external communication at DURABLE in her role as Internal PR Manager since 2015. … Read article

Italy in the grip of “stationery fever”

The new passion for stationery products is a global phenomenon. New paper, office and stationery supply stores are cropping up in major cities all over the world, from New York to London and Milan to Tokyo, with a strong legion of fans. Surprisingly, these are not just nostalgics and collectors. … Read article

ServicePartners for the supply of power and water

A stand at a trade is used not only as a showroom for selected product ranges and new products. Often, the stand staff receive trade visitors like guests in their own home. If you wish to put your products in the right light, you have to take into account the appropriate connections for lighting and other devices when organising your stand. … Read article

3 questions to… Matthias Herr

Matthias Herr is the Sales Director of Deuter Sport GmbH, which has been producing backpacks and bags for nearly 120 years. The secret behind this long history? Matthias Herr and his colleagues act as though they belong to one big family. The company itself goes from strength to strength due to the employees’ shared passion for its products, but also on account of development and change.
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Five questioning techniques for a successful sales talk

Anyone who works in the conventional paper, office supplies and stationery retail sector knows the importance of delivering good customer service – whether advising on bulk orders of office materials, school bags for a child about to start school or materials for experienced hobby artists. But the salesperson shouldn’t do all the talking. … Read article

3 questions to … Gerti Maierl

Gerti Maierl, van Ekeris Expo service b.v., has been looking after since 2006 exhibiting businesses and visitors from the Benelux countries as a representative of the Spielwarenmesse eG. She is also in charge of Insights-X exhibitors and industry professionals … Read article

Who am I and what do I want to advertise?

Advertising gets you noticed and is particularly useful for acquiring new customer business. But what is the right way to advertise? How should you portray your specialised stationery store or your office supply business with a full range of paper, office and stationery products? Media designer Leoni Pfeiffer outlines the strategic questions you should ask yourself when planning your campaign. … Read article