News
3 questions to… Martina Heiland
Martina Heiland is a graduate in Communications Sciences. After 15 years’ professional experience in corporate communications in various industries, she has been responsible for internal and external communication at DURABLE in her role as Internal PR Manager since 2015. … Read article
Italy in the grip of “stationery fever”
The new passion for stationery products is a global phenomenon. New paper, office and stationery supply stores are cropping up in major cities all over the world, from New York to London and Milan to Tokyo, with a strong legion of fans. Surprisingly, these are not just nostalgics and collectors. … Read article
3 questions to… Hannah Rabenstein
Independent graphic designer and hand-lettering expert, Hannah Rabenstein from Nuremberg became fascinated by anything and everything even remotely connected to hand-lettering and calligraphy, two of her great loves. … Read article
ServicePartners for your perfect trade fair presence
The atmosphere at the stand is a decisive criterion when it comes to creating a positive experience that will stay in the minds of customers and interested parties attending the trade fair. Small details can make a big difference and be the decisive factor between an outstanding exhibition appearance and a merely good one. … Beitrag lesen
Infographics – The formula for success
On 5 October the Insights-X starts again for the third time! These infographics show the success story of the trade fair within central exhibitor and visitor numbers and sums up why you should also visit the stationery expo in Nuremberg this year. … View graphics
Stationery supplies for one and all: Office supplies and writing accessories for left-handers
It is only a few decades ago that left-handed boys and girls had their dominant hand tied behind their back. They were supposed to learn to use only their right hand and so remedy their “defect”. … Read article
Some ideas to enhance your trade fair experience in Nuremberg
When the doors of Insights-X close at 6 p.m. on Friday and Saturday, you are faced with the question of how to bring the day to a pleasant end. So we have looked around and put some ideas together for you, hoping to find something for everyone. … Read article
ServicePartners for the supply of power and water
A stand at a trade is used not only as a showroom for selected product ranges and new products. Often, the stand staff receive trade visitors like guests in their own home. If you wish to put your products in the right light, you have to take into account the appropriate connections for lighting and other devices when organising your stand. … Read article
3 questions to… Matthias Herr
Matthias Herr is the Sales Director of Deuter Sport GmbH, which has been producing backpacks and bags for nearly 120 years. The secret behind this long history? Matthias Herr and his colleagues act as though they belong to one big family. The company itself goes from strength to strength due to the employees’ shared passion for its products, but also on account of development and change.
… Read article
Five questioning techniques for a successful sales talk
Anyone who works in the conventional paper, office supplies and stationery retail sector knows the importance of delivering good customer service – whether advising on bulk orders of office materials, school bags for a child about to start school or materials for experienced hobby artists. But the salesperson shouldn’t do all the talking. … Read article
3 questions to … Gerti Maierl
Gerti Maierl, van Ekeris Expo service b.v., has been looking after since 2006 exhibiting businesses and visitors from the Benelux countries as a representative of the Spielwarenmesse eG. She is also in charge of Insights-X exhibitors and industry professionals … Read article
ServicePartners for advertising measures
Trade fairs have always been and continue to be an effective marketing tool in the field of B2B communication. When used correctly, they can help companies to recruit new potential customers, tap into sales areas and last but not least, strengthen their image. … Read article
Trends and developments in the Dutch stationery market
The economy in the Eurozone is picking up. Mario Draghi, the president of the European Central Bank, recently referred to the current economic situation as “solid and broad”. The stationery market in the Netherlands is also showing positive signs. … Read article
ServicePartners for stand cleaning and waste disposal
The main objective of environmental corporate sustainability efforts is to conserve natural resources. Many companies apply this approach when producing their paper, office supply and stationery products. … Read article
Global visual merchandising trends of tomorrow
Still “decorating” or already “staging”? Markus Xyländer, head of the design team at the Barthelmess Group, reveals to you which trends will dominate the field of visual communication in the years ahead. … Read article
ServicePartner for safety at the stand
Exhibitors face a raft of decisions when preparing for a trade fair. Besides working out a schedule, a good deal of thought should be given to the matter of security before and during the event as well. It makes sense to rely on our ServicePartner Engelhardt & Co. GmbH. … Read article
Trade fair communication and visitor marketing
Conceptually-coordinated marketing is indispensable at every phase of trade fair communication. Fair specialist Anna-Katharina Esche gives tips and tricks about the targeted application of marketing and communication measures. … Read article
Video: 3 questions to … Simon Brodbeck
Simon Brodbeck is Managing Director of the Buntbox GmbH, which exhibits successfully at the Insights-X since 2015. He appreciates the stationery fair … View video
Who am I and what do I want to advertise?
Advertising gets you noticed and is particularly useful for acquiring new customer business. But what is the right way to advertise? How should you portray your specialised stationery store or your office supply business with a full range of paper, office and stationery products? Media designer Leoni Pfeiffer outlines the strategic questions you should ask yourself when planning your campaign. … Read article
5 reasons to participate
Just a few months before the Insights-X 2017 starts, the layouts for the halls are nearly drawn up completely. You have not been convinced to exhibit? Learn five reasons why you should participate now. … Read article
Marketing tips for your trade fair preparation
Trade fair appearances constitute complex sales tools that call for professionally- and conceptually-coordinated marketing. Trade fair specialist Anna-Katharina Esche knows what is needed for the timing and contents of trade fair communication to make their mark. … Read article