3 questions to…Sjoerd van Dijk
BLOOM your message is a company of three friends and produces growing and sustainable products that should give people a smile! We talked to Sjoerd... Read more
BLOOM your message is a company of three friends and produces growing and sustainable products that should give people a smile! We talked to Sjoerd... Read more
A customer enters a store looking for a tour of discovery. The retailer has the power to guide where this subconscious treasure hunt leads. After all,... Read more
Teja Engel is the founder and managing director of Nostalgic-Art, a Berlin-based company with a diverse range of gift items with popular retro style.... Read more
Why do companies take part in trade shows? To do business in the end. This requires customers, both old and new. Read more
Perhaps you have already made plans for your next vacation and are looking for a creative way to capture the memories? The second Long Night of... Read more
By booking to take part in a fair, many companies lay the foundation for a promising sales and marketing measure. So that their participation in the... Read more
Why does a food market, with its many sights and smells, generate a stronger response in us than a dreary store with all the charm of a drab... Read more
The month of August at the latest sees the stationery sector enjoying probably its highest turnover time of the year. From specialist retailers to... Read more
Trade fairs remain one of the most important communication tools, especially in B2B environments. So why do some companies still not consider taking... Read more
Pencils need constant sharpening and it can be difficult to avoid smudges with fountain pens. The invention of the ballpoint pen solved our dilemmas... Read more
To welcome customers means to give them a reception, rather than a rejection. Retail Designer Stefan Suchanek knows how specialist retailers can... Read more
The success story of uni-ball rollerball pens began in 1887 when Uni Mitsubishi Pencil Company was founded in Japan. The uni-ball eye rollerball pen,... Read more
The atmosphere at the stand is a decisive criterion when it comes to creating a positive experience that will stay in the minds of customers and... Read more
A stand at a trade is used not only as a showroom for selected product ranges and new products. Often, the stand staff receive trade visitors like... Read more
Trade fairs have always been and continue to be an effective marketing tool in the field of B2B communication. When used correctly, they can help... Read more