Trade fairs help boost your image

Signal your status: make a statement

Your stand at the trade fair also has to make a statement. Anyone who creates an eye-catching stand and arouses curiosity is a veritable magnet for trade fair visitors. Every time an exhibitor appears at a trade fair, he has to decide what impression he wants to make – does it correspond to the company`s position in the industry, does it reflect the vision of the company. Whether an exhibitor is a strong market leader or an innovative start-up company, the size and design of the stand always make a clear statement to the industry participants.

Be a front-runner: industry relevance

A trade fair is and will always be a showcase. Anyone exhibiting at a trade fair showcases the company, showcases his products and showcases his innovations. This is especially important in the environment where trade rivals also present themselves. After all, a company that decides not to participate in a trade fair always supports the success of its competitors by generously letting them have the trade fair visitors. Retailers come to get in-depth information and to shop. What is not exhibited is ignored and thus becomes less relevant for potential customers. Thus at trade fairs, the following is true: only those who play can win.

Experiencing products: the brand world

With a trade show presence, companies create brand worlds. This is a unique opportunity for companies to immerse existing customers more deeply in their own brand identity and to draw potential customers into this world. Those who stage their products to match their values and tell a story with their appearance also pick people up emotionally. This makes the brand experience much more intensive and lasting than, for example, a field service visit.

What is equally important is the message your company would like to be remembered for after the trade fair has come to an end. The wording has to get the message across in a nutshell and the stand design has to underpin it. The employees will then also be able to get into conversation with trade fair visitors more easily and strengthen the brand presence with a personal touch.

Up close and personal: face-to-face communication

When it comes to marketing and advertising messages, face-to-face meetings are the first and most effective way to establish a lasting relationship with prospective and current customers, because all marketing formats and advertising media grab people's attention for a matter of a few seconds. However, an in-depth relationship with the company and product is only generated in conversations between employees and customers. This applies to new and long-established contacts. And a positive corporate image is not merely a prerequisite for acquiring new customers, but also for holding on to existing ones. Even though products, services and prices on the Internet are easier to compare, many customers still rely on a personal business relationship that's founded on trust.