Nowadays, it’s hard to imagine life without the presence of online shops. Particularly in these strange times, characterised as they are by lockdowns and shop closures, they are proving to be a good alternative way to present and sell products direct to consumers. What retailers cannot offer online, however, is the chance for customers to touch and try out products and so get an overall picture of the goods in question. This is why product images and descriptions are particularly important in online shops. They should enable consumers to experience products even from a distance and so help them decide whether to go ahead with the purchase or not.
Product images should make the product tangible and allow potential customers to view all the fine details of the product. To ensure that this is possible, product images should satisfy the following criteria:
These days, you no longer need a professional photographer or a photo studio to take good, appealing product pictures. Quality images can easily be achieved with inexpensive equipment that you often already own. By following these tips, you can take first-class product pictures easily and cheaply:
Camera: For large online shops and regular photo shoots, you may want to invest in an expensive camera, but in this day and age appealing product pictures can also be taken with a smartphone camera. Depending on your preferences, you can buy a holder for your smartphone to prevent the picture from shaking and to keep your hands free while taking the picture.
On top of simple product images, there are also some new and exciting ways to present a product. 3D views and animations can help customers to understand the product better and come quite close to the shopping experience you get in a bricks-and-mortar shop. But even simple videos that show the product in use can give the customer an almost real experience of the product. Another advantage of product videos is that they give the customer a faster and better feel for the product. That is why they are particularly suitable for getting the functions of a product and all it can do across to potential customers.