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In this fast-paced world in which we more or less have everything we want and need, how can we still attract consumer attention and enchant the recipients of gifts? How can short-lived products like greeting cards and gift wrapping be made more attractive and environmentally friendly? Here are into a few product ideas:
With its new “Nature Card Handmade Collection”, BSB-Obpacher shows how the issue of sustainability can be put into practice in greeting cards. The card doesn’t come wrapped in plastic. The envelope, made of kraft paper, is instead held together with the card by a paper band. The greeting card itself is made of structured and FSC-certified cardboard. This creates an extra haptic experience thanks to extra-strong blind embossing and the hand-tied bow in the motif. Small gold and silver effects are additional highlights.
The completely revised travel diary “My Adventure Stories” by Roadtyping is also printed on natural paper. This bestselling journal invites you to record your adventures such as mountain tours, climbing or canoeing in it. The special highlight here is a stencil that can be used to draw the trips into the book in the form of stylised icons, so that even non-artists can visually spice up their entries with ease. This special 96-page diary was designed in the Allgäu region in Southern Germany and printed in Bavaria on natural paper certified according to PEFC, FSC, EU Ecolabel and ECF. Some embossing on the cover and the nylon Tinker cord from the USA give the journal a high-quality look.
Many parents would love to have a record of their precious memories of pregnancy, birth and the first year of their child’s life. The baby album “Willkommen kleiner Schatz” (“Welcome little treasure”) from the Häfft publishing company is a very special companion. The sometimes funny, thoughtful or emotional questions and spaces to write in result in very special memories when looked at again later. The penguins, rabbits, tigers and the like scattered across the pages along with the patterns in pastel create a sweet and loving atmosphere on the pages and suit all photos thanks to their simplicity. The concealed spiral binding allows the book to “grow” with each photo pasted into the book. The neutral grey cover is suitable for boys and girls and the metallic finish in rose gold makes the baby album the perfect gift for new parents.
For 2022, Rössler is again relying on its proven “Combine” concept: the mix-and-match option of its stationery novelties allows for particularly flexible sales at the POS. The fashionable and fresh designs in the trend colours of mint and coral are perfectly colour-coordinated. This means they can be easily combined with each other – even with the standard ranges, too. Pleasant motivational sayings on selected products underline the positive statement of the collection. The Combine concept is rounded off with exclusive, colour-coordinated Lurex yarns.
With printed tissue paper from Stewo, gift-givers can now wrap their presents even more elegantly at home. The colourful tissue papers in 12 designs are created and printed in the company’s own Swiss production facility. The tissue paper is extra strong, waterproof, non-staining and recyclable. Thanks to the practical short roll with a width of 50 centimetres and a length of 5 metres, the tissue paper has no annoying creases. When combined with other products such as cardboard boxes, the paper offers countless possibilities for creative packaging, and unwrapping a gift becomes a very special experience for the recipient.
In the future, environmentally friendly products, loving details and the possibility of mixing and matching products will simply be part of the range of stationery articles and gift giving.
You will find beautiful things for decorating, packaging and gift giving at the Insights-X stationery expo in Nuremberg. Find out about the variety of products in the stationery and gifts category.
About the author:
Gabriela Kaiser has been the owner of a trend agency since 2002, after working 6 years as designer for knitwear. She visits trade fairs as a trend scout and gives lectures there. She advises companies from industry and trade on upcoming trends and writes regularly for various trade magazines.
