The most important social media trends of 2023

Anyone working in the social media sector knows that it is constantly changing. To keep you up to date, we have outlined the most important social media trends of 2023.

Basically, social media trends are evidence of the current developments and changes in the use of social media. They include, for example, new functionalities, popular content, and changes in usage behaviour.

If companies and brands ignore these trends, they may miss their target audience and fail to spread their message successfully. On the other hand, by paying attention to the new trends, companies and brands ensure that their content remains relevant and appealing and that they’re also able to successfully address their target audience.


Trend 1: Community management for a strong brand

Community management is the maintenance and management of a brand or company’s relationships with its customers. This includes activities such as answering questions and managing the company’s online reputation.

This year, too, community management is important because it allows companies to build a strong and positive relationship with their customers, which in turn helps them to gain their trust and loyalty.

Good community management also allows businesses and brands to respond fast to problems and complaints and to resolve them before they have a chance to develop into a major issue. It also gives companies and brands the opportunity to gather feedback from customers and incorporate it into their product development and marketing strategy.


Trend 2: The 9:16 video format

Over the past year, it’s become increasingly clear that companies and influencers are drifting away from image-only content and towards more video content. And the 9:16 video format plays a crucial role in all this. It’s a tall video format that’s been optimised primarily for mobile devices. The format mirrors the user’s natural posture when holding a cell phone and allows the video to be viewed in its entirety without having to rotate the device.

The 9:16 video format is increasingly becoming a popular format on social media such as TikTok and Instagram. It allows for greater visibility in the news feed and increases the likelihood that the video will be viewed and shared by users. This is especially due to the better user experience, as the video fills the entire screen of the cell phone and draws the user’s attention to it.

Trend 3: Immersive experiences

Companies want to enable their users to become more interactive and immersed in their content via social media. This can be done with augmented reality (AR), for example: AR allows users to project digital content into the real world, enabling deeper interaction with products or brands.

Or it can be done with virtual reality (VR): VR allows users to be immersed and interactive in a fully digital environment. It’s often used to enable immersive experiences such as travel, sporting events or movies.


Trend 4: Live videos

Live videos continue to be a major trend in 2023 because they allow businesses to interact with their target audience in an authentic and unfiltered way. They offer a way to share insights about the company or brand and connect directly with viewers.

Live videos are also popular because they allow content to be shared in real time, making it more relevant to the target audience. They increase user interaction and engagement, as users are able to ask questions and interact directly with the company or brand.

Live videos are also great for creating key events such as product announcements, Q&A sessions, workshops, and other interactive content. They allow companies and brands to take their message directly to the target audience and build a deeper connection.


Trend 5: TikTok as one of the most important social media platforms

TikTok has become a popular platform in recent years. This year, it’s almost impossible for businesses not to use TikTok as well, since the number of active users has grown to over one billion.

TikTok uses very effective algorithms that allow users to discover videos that match their interests, ensuring longer usage time on the platform.

In the meantime, it’s not only the young generation that’s using TikTok, but also, increasingly, the older generation. Another reason is that TikTok is a global platform, allowing users to discover and share content all over the world, which makes the platform highly diverse and fun.

TikTok has emerged as one of the most popular social media platforms in recent years, offering businesses and brands innovative quick and easy ways to advertise and interact with their target audience.

The upshot? Social media is more fast-moving than almost any other sector

To keep up with the competition on social media, companies have to constantly extend their knowledge and keep up with the latest trends. If businesses don’t do this, they risk failing to spread their message successfully. By keeping up with the latest trends, they can ensure that their content remains relevant and appealing, and that they’re able to successfully engage their target audience.



About the author:

BASIC thinking is an online magazine and one of the widest-reaching tech portals in German-speaking countries. The editorial team posts daily on social media, marketing and business topics. This article was written by Christina Widner of BASIC thinking GmbH and BASIC thinking International.



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