Why do buyers go to trade fairs? To find new business partners and products and to maintain existing business relationships. And how do buyers structure their day at a fair? They pack it full of meetings with business partners and leave time for exploring. The new #Inspiration special area gives exhibitors of the Insights-X the opportunity to be one of the retailers’ discoveries.
The #Inspiration special area demonstrates how products might be staged at the Point Of Sale. This secondary placement gives exhibitors the opportunity to grab the attention of trade visitors. Paper, office supply and stationery product highlights and innovations from the industry for the industry are presented at this special area. The focus is on providing practical inspiration at product level rather than showcasing abstract trends. After all, visitors prefer to pick up ideas like this and are also open in the moment to considering new business partners and reaching out to them at their stands.
Trade visitors will find #Inspiration in the newly created transition zone between Halls 1 and 3C. For the first time, Insights-X will incorporate the newly built Hall 3C along with Halls 1 and 2 from 9 to 12 October 2019. Visitors will then have shorter distances to cover the expo at the Nuremberg Exhibition Centre.
Exhibitors who use the special area to create an additional visitor contact point for their products can also expect to benefit from a whole host of add-ons. The InspirationPackage includes an entry in the InspirationGuide in addition to secondary placement of the registered product innovations, for example. As a new information tool, the InspirationGuide is designed to help retailers and buyers find the right products quickly. For details on the other services and the price, exhibitors should check the InspirationPackage website. The deadline for registration for the InspirationPackage is 23 August 2019.
Exhibitors can draw buyer attention to their products in two ways at once. In addition to their stand, the #Inspiration special area also provides additional space for product presentation at Insights-X. Book your secondary placement in the zone between Halls 1 and 3C by 23 August 2019.To the InspirationPackage