Social networks have long since become part of consumers' everyday life. Browse, inform, buy - the boundaries in the online environment have become fluid thanks to social media. As a result, they offer companies valuable, new points of contact with their target groups.
In her InsightsTalks presentation, Svenya Scholl, project manager of the SME 4.0 Competence Center Retail at the IFH Cologne, will discuss which social media channels exist, what they are suitable for and how they are used effectively:
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