Licensed stationery generated sales of USD 8 billion in the global retail sector in 2019, while sales in the licensing business as a whole amounted to USD 292 billion worldwide. Trends, driven by the Covid-19 pandemic, are changing the sale of licensed products. These developments hold important insights for retailers and manufacturers into how they might expand their business.
Marty Brochstein, Senior Vice President of Licensing International, and his colleague Peter Hollo, Managing Director of Licensing International, cover the following topics in their InsightsTalks presentation:
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