InsightsTalks with Frank Rehme: Covid-19 keeps us on our toes!

As drastic as the consequences of the Covid-19 pandemic actually are, the progress that society and trade have made with this ‘digital booster’ within just one year has been impressive. This is the conclusion of Frank Rehme, founder of gmvteam GmbH and Managing Director of the Düsseldorf Retail Competence Centre of the Federal Ministry of Economics. In his web presentation on the occasion of Insights-X Online 2020, the experienced retail, multi-channel and innovation expert shows retailers how to fine tune their self-image and digital strategy for the future.

Frank Rehme examines the following aspects of the Covid-19 pandemic in his lecture as part of the InsightsTalks:

• Coronavirus as a learning arena: what can we learn from it? What has changed society?
• What impact did the lockdown have on the brick-and-mortar retail trade?  
• The digitalisation pyramid: an approach that has proven to be successful for retailers.
• What we’ve learnt from the lockdown – successful practical examples of owner-managed formats.
• These are the concrete steps that are helping retailers along right now.