Perfect expo visitor marketing
Customer invitations should be the number one priority when preparing for an expo. In the Visitor Marketing tutorial, exhibitors can find out how to...Read more
Our popular voucher booklet for Insights-X is available again this year, too! It represents yet another effective way that exhibitors can use to advertise their presence at the expo. The vouchers can be downloaded in advance either online or via the app. Printed voucher booklets will also be handed out on the exhibition grounds, making them a constant companion for many visitors during their visit to the expo.
Every exhibitor has the chance to design a free voucher in the voucher booklet and so establish a direct link to potential visitors. How can you make the most sensible use of the voucher and which ideas are particularly well received by the visitors? Our ServicePartner Neureuter Fair Media has compiled some helpful tips for you. Have fun designing your voucher!
Each and every one of us likes to receive a small gift, a friendly invitation or something useful. Your visitors will appreciate it if you come up with a special something for them – from an expo discount to a gift box containing samples of your new collection via an invitation to enjoy a cup of coffee. You determine the value of your voucher in the voucher booklet. There are no limits to your imagination when it comes to designing a suitable gift for your visitors. Just ask yourself the following questions in advance:
The more interesting your voucher, the more interesting a visit to your stand will be for potential customers. It's not just a matter of attracting customers to your stand, but also about creating a pleasant start to the conversation and informing them about new products. Are you celebrating the 20th anniversary of your company, launching a new product series or planning a special hands-on activity at your stand? Perfect! Use your voucher to draw visitors' attention to this. Use effective pictures of your products or texts that arouse curiosity and make you stand out from the other exhibitors.
What counts after the expo is the impression you've made on the visitors to it. Inform your stand personnel in advance about the voucher campaign and integrate the contents of your voucher as best as possible into existing campaigns. Keep an eye on the goals that are important to your business throughout the entire duration of the expo. The voucher draws potential customers to your stand and can be used as a direct way of starting discussions on specific topics.
Visitors are especially pleased if you offer them some special benefit or if they feel cordially invited to visit your stand. Furthermore, you can use the possibility of limited availability and indicate it in your voucher. For example, you can surprise the first 100 visitors to your stand with a special gift or offer a discount for a limited time only. This will arouse a special desire and make your company the centre of attention.
So you've thought up some great campaign for your voucher? Okay, now you just have to make sure that everything works out well on site at the expo. Make sure you have something in reserve if you want to give your visitors a coffee or wish to give them some special gift set and show your customers that you keep what you promise. Do you plan to give only the first 100 visitors a discount? Maybe you can come up with some other little surprise for later visitors.
Do you want to attract visitors to your stand with the voucher booklet? Book your voucher through the Online Service Center.To the Online Service Center