Companies need customers and to get their products known. At Insights-X, companies in the paper, office supplies and stationery industries can cover both bases. After all, trade fairs are one of the most important communication tools, especially in B2B environments.
How does it benefit companies to take part in these and do they pay off in spite of the costs and staff expense and the amount of time and organisation involved? The Association of the German Trade Fair Industry (Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e. V. - AUMA) has looked into this issue in some detail:
Competition based on quality has dramatically intensified in recent years, along with the pressure to innovate, grow and succeed in the global economy. Trade fairs provide an ideal platform for demonstrating innovation and tackling competition head on:
The high numbers of visitors make trade fairs one of the most effective means of communication. With so many existing and potential customers clustered in one location, exhibitors benefit in a number of ways:
For most companies, showcasing new products and services is the main benefit of taking part in trade fairs. Presenting products in person can boost sales success in many respects:
One of the reasons companies most frequently give for not participating in trade fairs is the presumed expense involved. But few know that organisers have many attractive offers aimed especially at new exhibitors:
According to an AUMA study, 22% of exhibitors manage to keep their budget under €10,000 and 7% under €5,000.
Participation in international trade fairs is important for export sales. This opens up a multitude of opportunities for exhibitors:
Trade fairs are a unique communication tool that will remain a key element in the marketing mix in the future. You can use the Fair Calculator to estimate your costs and, more importantly, how much could potentially be achieved by taking part in Insights-X.
Discover all of the benefits of Insights-X and ways to participate.
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