Digital services to endure in times of the corona crisis
The corona pandemic presents a great challenge for the stationery sector. Digital service offerings can help get through these troubling times.Read more
Hand-lettering is a perennial favourite and the demand for hand-lettering workshops – even online – is high. Ingrid Hesselbach is a hand-lettering artist and a real visitor magnet at events such as the Insights-X stand at the Spielwarenmesse. Hardly a day goes by without her holding a pen in her hand to create a small work of art from letters. In a brief interview, she tells us more about her passion for letters and the effects digitalisation has had on the creative trend.
You've turned your passion into your profession. How did you get into hand-lettering and what is your source of inspiration for new and creative projects?
Ingrid Hesselbach: I came to hand-lettering in the spring of 2018 through a friend of mine. What started out as "I'll give it a go" quickly developed into a genuine passion. It's the perfect way for me to unwind from my stressful everyday life and I can switch off and relax really well when I'm doing it. The nice thing is that everyone can learn hand-lettering and give a lot of pleasure to others in the form of cards, pictures, and so on, because there's almost nothing that you can't write on and decorate with hand-lettering.
My sources of inspiration are often current events and seasonal themes. But, of course, social media such as Instagram and Pinterest also serve as great source of inspiration. By visiting creative fairs like Insights-X I get a great insight into all the new things available, which naturally also stimulates my creative side and gives me a wealth of new ideas.
You offer workshops for beginners and advanced students. What happens in a hand-lettering workshop?
I. H.: My workshops can be booked via my homepage www.landletterei.de. Besides a well-stocked goodie bag, my participants learn everything from the correct way to hold a pen and swing exercises right through to completing their own project. In the advanced courses, they then go through the subtleties up to and including developing their own style.
What influence is digitalisation having on the "creative" sector? Is interest in "lettering" already on the wane again?
I. H.: On the contrary. Digitalisation is what makes the subject of lettering really interesting and I believe that digitalisation will become even more important in the future. We've got the best example of it right now. A lot of things are now being done digitally thanks to coronavirus; online workshops are currently experiencing a boom, and even with "simple" pens, an incredible number of creative projects can be carried out thanks to digitalisation. Lettering is far from reaching its peak – so I believe.
Thank you very much for this interview.